Where professionalism meets passion and dedication


Meet the Fair Planet family:


Dr. Shoshan Haran

Founder and General Manager

Dr. Shoshan Haran holds a Ph.D. from the Hebrew University of Jerusalem in plant protection, and was awarded a FULBRIGHT grant for post-doctoral fellowship at Rutgers University. Until founding Fair Planet, Dr. Haran worked for 11 years for Hazera Genetics, initialy as Head of Research Collaborations and IP, and later as Head of the Trait Exploration and Discovery Unit. Dr. Haran served as the Head of the Upstream Technologies Expert Group of the Limagrain group.

Amnon Tamir


 Private consultant, Amnon holds a B.Sc. in Aeronautical Engineering from the Technion (1970), M.Sc. in Operations Research and M.Sc. in Computer Science from the Naval Postgraduate School in Monterey California (1979). He served 17 years in the Israeli Air Force (Lt. Col. Ret.) and 10 years in the Technion's Public Affairs & Resources Development division.

Dr. Alon Haberfeld

Technology Manager

Dr. Alon Haberfeld holds a Ph.D. in Genetics and an MBA in integrated management from the Hebrew University of Jerusalem. He held a research scientist position at Volcani Institute for agriculture research, and was a plant breeder at Hazera Genetics. He was until recently product manager and marketing manager at Hazera Genetics for 7 years, during which he was involved in implementing and managing the product development methodology of the company.

Liron Privman

Tanzania Project Coordinator 

Born and raised in Kibbutz Merchavia, Liron was educated in an agricultural environment.

Studied environmental engineering in the Technion – Israel Institute of technology.
With over 6 years in total of training experience in different grounds including agriculture training at Haramaya University in Ethiopia. 
Currently, Liron is our Project Coordinator in Morogoro Tanzania. 

Ori Keren-Tzvi

Regional Technical Manager

Raised in Kibbutz Ein Harod Meuhad, Ori was educated and trained in an agricultural environment on various farming areas.
Before completing his academic studies, Ori held a position of field manager for an Israeli smart-Irrigation startup and took part in its operation in USA, New Zealand and Mexico. 
After completing his B.Agr at the soil and water science department at the Hebrew University, Ori joined Fair Planet’s technical team.

Eshel Lev-or

Technical Coordinator

Born in Kibbutz Mishmar Haemek, Eshel was raised and educated in a practical agriculture environment, With over three years of experience working with smallholder farmers in Ethiopia. 

Eshel is starting his second year of grad school in The Robert H Smith Faculty of Agriculture, Food and Environment, The Hebrew University of Jerusalem.

Currently, Eshel is our Technical Coordinator.

Hila Kedem

Volunteers Coordinator 

Born in Moshav Bet-Herut.  Hila studied social work in Tel Hai and has two years of experience working with smallholder farmers in Ethiopia. Hila is fluent in Amharic and thus provides the ideal bridge between Fair Planet the local community.

Currently, Hila was our Project Coordinator in - Dire-Dawa and now volunteers coordinator Fair Planet.

Ilona Vernik

Project Coordinator

 Born in Ukraine, grew up in Israel in the suburban city Kiryat Gat.
Her first connection to plants was trough her great grandmother who used to take care of the garden outside their building.
Ilona has a BSc. In Plant science and is passionate about the connection between agriculture and people. Hopping to bring better opportunities to humanity and help to increase equality.

Avi Einstein 

Marketing specialist 

Holds a B.Sc. in Economics and Business management along with agricultural education. He has more than 30 years of experience in vegetable marketing and agricultural projects' management on a global scale.

Dr. Orlando de Ponti 


Is a graduate in Plant Breeding of the Wageningen Agricultural University, where he also received his PhD. After 20 years working as a scientist and research director in plant breeding and plant protection at the Wageningen Directorate for Agricultural Research, he joined the private seed sector. From 1991 until 2008 he was the research director of Nunhems BV, today Bayer CropScience Vegetable Seeds. From 2008 to 2010 he was the President of ISF. Orlando de Ponti serves as an advisor to Fair Planet and the project team.

Erez Gozan

Production specialist

Is  a professional grower with 25 years' experience in Agriculture and 15 years' experience in professional vegetable production. For the last 8 years he is managing tomato variety trials for leading seed companies, with outstanding results.